Sunday, April 15, 2012

Which Ones Would You Choose?

Rochas $1,100

Everything has a price but that doesn't mean you have to pay it. With knock-off everywhere, you can find your style at every price point.  Let's take a look at shoes.

Shoes can make and break you! Do you remember the scene in Sex and the City where Carrie looks into her closet and discovers she has spent a down payment for a condo on shoes?  I've been there!  

The last thing you need to worry about when trying to create your personal Brand is bankrupting yourself buying a new wardrobe.  Take a look at these "inspired by" options. Seems you really can Have it All! 

Louis Vuitton $1,000

This shoe was a huge hit for LV spring.  Top Shop made sure that even those of us with modest budget can covet them too.

Top Shop $116
How do you feel about this?  Is it fair to the designers?  They say," Imitation is the sincerest form of flattery", and as one who has been "Flattered" a few times I think it depends.

 I once had a little raincoat I made for the movie "Dick", copied right down to the lining.  The  coat cost me about $45 to  make  but the "Famous Designer" was charging $850. For the exact same coat.
                    That, my friend is a rip off.

Let's say I doubled my wholesale price when I sold it =$80. Then the retail store doubled the price when they sold it =$160. Let's triple the price to give the retailer wiggle room to mark it down = $240.
Need I say more?

I think, if you can create a similar look using different materials and sell it for less, go for it.  But if you copy a look, use the exact same materials, and sell it for more than the origional..... that's stealing from your customers!

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