Tuesday, May 4, 2010

Your Image IS Your Brand

“I dress for the image. Not for myself, not for the public, not for fashion, not for men”
             ~ Marlene Dietrich
Marlene Dietrich understood that her image was her "brand".  She carefully crafted it (with big help from the studio experts), and so, it became iconic.
                                                                  Marlene Dietrich, husband Rudolf Sieber, and daughter 
Every time she was seen in public her brand was intact.

I'm not saying you have to give up your personal wardrobe choices (I wish I could live in P.J's and sweats), but have you given thought to your image vis-a-vie your brand? It can be, bar none, your biggest asset!

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