Monday, February 8, 2010

What's Style Code?

Welcome to my new blog! Here we will explore the mysteries of the Style Code and how to make it work for you.

After 25 years in the film business as a costume designer I know how the power of clothing speaks volumes about a person with just one look. After all, film is just a visual way of telling a story.But without the benefit of the character’s inner thoughts we rely on visual impact.

What you wear telegraphs information in a sort of code, telling people who you are and what you stand for. Most of us understand this visual code in a broad sense. A businessman wears a suit; a doctor wears a lab coat, etc.

But it’s much more subtle than that. Everything you put on your body means something to you and the person viewing you. Are you confident, artistic, shy, a free spirit?

There is a reason movie stars, celebrities, and successful business people hire stylists. They want to make sure you are buying what they are selling! When you see a celebrity walking the red carpet know they are not there for the fun of it. They are hard at work selling their brand….themselves.

Your clothing choices reveal all. Are you sending the message you intend? Are you truly sending the right message for you?

“Clothes can suggest, persuade, connote, insinuate, or indeed lie, and apply subtle pressure while their wearer is speaking frankly and straightforwardly of other matters. – Anne Hollander

I see the truth of this statement often while watching various women sell their products and services or apply for a new job. One after another, women take center stage trying with all their heart to sell us on their savvy and expertise. It’s clear each woman has honed her speech with skill but, while their speech says one thing, their clothing choices, unfortunately, say something entirely different! I’m shocked and saddened watching those women fall short of their desire. It truly hurts my heart. I keep thinking, ‘that woman needs me”!

“Know, first, who you are; and then dress accordingly” – Epictetus

While this statement is true for all, it’s especially important if you are selling your business. It has nothing to do with your personal wardrobe. In business YOU are the embodiment of your product or service.

I've heard that you either have style, or you don't. I'm not so sure about that. I would like to share with you all the knowledge I have gained over the past 25 years and help you develop your style!

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