The Style Rookie

I just read a wonderful article in the New Yorker about a 14 year old blogger named Tavi Gevinson who is rocking the fashion world with her blog, Style Rookie. I flipped over this photo of her(love her style!), and as I'm currently working on a project with a similar character, I hopped on over to her blog looking for some hip teen inspiration.

Imagine my surprise to discover my work was featured in the very first post!

This is from The Craft...a movie I designed years ago. It's good to know it still stands up....and that inspiration has come full circle!

More Fantasy Shoe Storage

I saw this over at Stylizimo (fantastic style blog, check it out), and just had to share it with you!  I'm sooo going to do this! I think shoes are little works of art and this is a great way to display them... and see what you've got!

No more rooting around on the closet floor!

What Would You Buy From Her?

I had an interesting conversation the other day about personal style vs. public image and how your personal style can get in the way of your intended message. I used the (extreme), example of a person offering "a peaceful way to grow your business"while wearing all black and sporting multiple piercings.  I suggested that personal style might just get in the way of the intended message. The first response back was "No way, you have to be the person wearing all black, sporting piercings...and still sell "A peaceful way to grow your business".

Ummm...really?

You can be that person all you want. But your potential client will have to overcome their personal bias before they can even begin to hear your message. That's not only asking a lot (and believe me, they won't bother), it's putting yourself before your client!

When considering your public image always put your clients first. You are there to solve their problem, not to have them understand your personal lifestyle. Put your personal style aside and learn how to project the image most likely to succeed!

That doesn't mean lie to them or "sell out". It means... stop putting up barriers!

I have a client who is tattooed over most of her body. She was having a difficult time convincing potential clients of her abilities. Now when she goes to a studio to sell her expertise, those tattoos are discrete (as opposed to the focal point), and she embodies a professional, yet creative image. Is she a "sell out"? No Way!! She understands that her personal style had overshadowed her professional abilities and has crafted a public image her clients can relate to. Her public image is still edgy and artistic...but in a way people can relate to...and feel edgy and artistic  just by hiring her. Her sales have sky rocketed!

Do this one thing and watch your sales grow!

P.S.After directing that person to our blog... I got a very nice email from her saying she "got it".  Glad to help! That's why I write this blog...to help you guys grow your business!

Quick Tip!

To remove an ink stain, place a cloth underneath stain to prevent the stain from seeping through. Dab stain with glycerin or hairspray using a cotton swab. Next, dab stain with a mixture of water and detergent, and gently rub into a lather. Finally, machine  wash in cold water. No more ink stain!

May I Help You?

What is your biggest dilemma when choosing an outfit to wear for a special meeting or speaking engagement? Do you spend hours trying on everything in your closet? Do you run to the mall for a new look? Do you feel comfortable and confident with your choices?

Let me know... I'd love to help!

Why Ask Why

If you have ever wondered why celebrities and media personalities  hire stylists, you've probably figured it's because they can. You would be wrong. It's because they can't. They can't risk something as valuable as their public image to personal taste or style. As it's almost impossible to view ourselves objectively (we have far too much information about our personal bias), a stylist or image consultant keeps their image perfect and polished.

Actors learn how impactful clothing is by developing a character with the help of a costume designer. They soon discover that their costumes are a vital tool in creating a believable role.

Think of your business persona as a character in a movie.  What are you saying via your clothing choices? Are you letting your personal tastes and style get in the way of effectively expressing your business?  Remember, your image is your brand!  Personal style and public image are two entirely different things!

Finally....the new Website!

I've had quite a time getting my new website to this point.  I've still got a lot to do, like adding areas for different genres, but here it is for now! Click here Deborah Everton